Location data sources determine the accuracy and precision of Geofencing.
Using addressable geofencing, you can target individual homes of those most likely to purchase.
Geofencing is a way to stand out for your competition and exploit marketing channels they may be ignoring.
Consumers are becoming more aware of privacy concerns when it comes to how companies handle their data.
Geofencing Marketing a powerful tool for businesses. However, there are some verticals that will benefit more than others.
Geo Conquesting allows you to attract customers’ on your competitors’ locations to your business.
There’s no doubt that Connected TV in the future will be even deeper and richer immersive experience.
Challenges in Connected TV Marketing explains why its ubiquity is not quite there yet.
Advertisers are eagerly looking to establish effective methods for measuring the impact of their efforts.