It is only through close cooperation with those involved in the entire value chain that an Armani product can be created and stand the test of time, becoming the perfect expression of fusion between creativity, style and innovation.
SUPPORTING AND INVOLVING COMMUNITIES
The Armani Group feels an integral part of the area and the communities in which it operates and, over time, has established relationships with institutions, the world of culture and humanitarian associations, supporting projects, including long-term ones, which are in line with its values.
Naturally, the Group pays a great deal of attention to Milan, where its headquarters are located, as well as to the institutions with which it has a long-standing history of collaboration.
Armani/Silos is a vibrant, open space inaugurated in 2015 to mark the Group’s fortieth anniversary. It was born from Giorgio Armani’s desire to make a wealth of unique experiences available to the public and, in particular, to new generations of creative visionaries, in order to promote an understanding of and interest in fashion and design, and to explore relations between fashion, history, photography, cinema and art through a permanent collection, themed exhibitions, a historic archive and other cultural events.
Armani/Silos was created in synergy with the Municipality of Milan. It collaborates with the Department of Culture with shared projects and participation in various citizens’ initiatives.
It is a point of reference for the major fashion schools and has also worked with the Milan Polytechnic School of Design for many years. Silos offers research and teaching materials and holds meetings with groups of students from Italy and abroad.
The Armani Group collaborates with various important institutions and cultural organisations with which it shares fundamental goals and values.
It supported and still supports the Pinacoteca di Brera, one of the most prestigious Milan institutions, and has been part of the “I 200 del FAI” group since its inception, the historic hub of donors who have made it possible to restore works involving the historical and artistic heritage of the Fondo Ambiente Italiano. As a supporter of the FAI, it has contributed to the restoration of the San Fruttuoso Abbey in Genoa and the Villa Necchi Campiglio in Milan.
Open to interdisciplinarity and attentive to experimenting and promoting new artists and new forms of art, the Armani Group also supports the Pier Lombardo Foundation which, in addition to the Franco Parenti Theatre, manages and organises meetings, activities and cultural events in Milan; the MAXXI Foundation of Rome, a national institution dedicated to contemporary creativity; and the Byrd Hoffman Watermill Foundation of New York, a breeding ground for young artists of all disciplines, led by the great theatre director Robert Wilson, and with whom Giorgio Armani worked on more than one occasion.
The Armani Group believes that the promotion of social and economic development is part of the responsibility of being a business, not only with respect to the people working within the company, but also in relation to the communities in which the Group operates.
For this reason, it has created a deep bond with some of the organisations in the area that are involved with weaker, marginalised members of society, medical research and hospital foundations that help those most vulnerable and least protected.
These institutions include Opera San Francesco per i Poveri, a foundation in Milan that has assisted and supported disadvantaged people through a series of services from the post-war period; ANLAIDS, which has promoted assistance and research for those affected by AIDS for decades; the De Marchi Foundation and the paediatric ABIO Foundation; the Veronesi Foundation; the IEO Foundation and the Humanitas Foundation for cancer research.
Through its sales outlets both in Italy and abroad, it regularly takes part in collecting money for research into breast cancer as part of the international pink ribbon campaigns, which are promoted by the Italian Association for Cancer Research (AIRC) and the main associations fighting to find a cure for this disease respectively.
For almost a decade, in conjunction with its partner L’Oréal, the Armani Group has been pursuing a major project, inspired by the 2010 UN resolution that recognises access to drinking water and sanitation services as a human right.
Water is at the root of all life and, for this reason, it is one of the most precious natural elements: even today, for one in ten people, access to clean water is difficult and is not taken for granted.
In nine years, the Acqua for Life programme has managed to reach over 195,000 people in 238 communities spread over three continents. This result has been achieved through an investment of approximately €7.7?million (2018 figures).
Acqua for Life deals with the problem of access to water on a global level. The first step is to install water access points, sanitation, tanks for collecting rainwater and filtration and purification systems in areas with little or no drinking water. The second step involves training the community on how to use water correctly and issuing health standards that can help to maximise the beneficial effects of responsible use.
Lastly, the initiative is aimed at educating the community in terms of managing and maintaining water sources even after the support is over.
Acqua for Life has three international partners: UNICEF U.S.A., Green Cross International and Water Aid, associations that have made it possible to reach the most diverse parts of the world effectively and competently.